Management Philosophy

01.Importance of existence

We always look towards the future and we shall contribute to the Industrial field worldwide as a “manufacturing & trading company” with the aim of high integration of sale, technology, manufacturing and services.

02.Management Basic Posture

We aim for dynamic management to make full use of the personality of our employees with the motive to provide necessary information to the customers and creation of high value adds.

Behavioral Guidelines

00.Compliance

We shall comply with relevant lows and regulations according to perform the business activities, and shall not do the activity against ethics/ morality as a member of society.

01.Marketing

We focus on marketing for development and improvement of Rocky Brand products in order to obtain the trust and empathy from customers.

02.Technology

We always strive to research and development, and challenge to the more advanced technology with full spirit and passion.

03.Quality

Based on the motto, “Quality is a passport to the world,” we provide products that satisfy and are trusted by our customers.

04.Manufacture

We aim to the prosperity of company through the manufacturing of superior products in response to the needs of generations.

05.Products

We always convey the trusted messages to our customers through proposals of new values and products.

06.Finance

We will take on the challenge and take pride in improving our financial structure, which is the backbone for executing our corporate strategy.

07.Services

We meet the sophisticated needs of customers with the motive to provide good service with “faith, speed and accuracy”.

08.Customers

We regard customers as our company property and walk along as a partner sharing the delight and pleasure.

09.Employees

We consider each employee as a main player to create company's dream, and as resources of development.

10.Company Environment

We will strive to create a bright and enjoyable workplace where people can grow and find purpose in life and self-expression.

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